WGBH Gets an Avid MediaCentral Workflow Makeover

We've got incredible bundled deals on Avid NEXIS | Pro storage right now! Read this article from AvidBlogs.com on how shared storage integrated creative teams across divisions for a busy public broadcaster.

WGBH has connected all of its edit suites and mixing rooms—including 45 Avid Media Composer suites, Avid Symphony online/grading suites and four Avid Pro Tools 5.1 surround sound mixing rooms—with Avid shared storage. Every media creator—whether part of the post-production team, the web unit, the editorial group, or the local news team—now has access to the same material without having to put anything on a drive or FTP. As well as delivering huge productivity gains, the new workflow has also become the backbone of a more streamlined process for local news production.

Optimizing media assets

By integrating its creative teams across all of its programs through Avid shared storage, WGBH is able to maximize the value of its content across platforms. “While different groups have very different needs and interests, there’s a crossover in some of their needs, which makes Avid shared storage invaluable,” says Mangini. “If, for example, Frontline is airing a program on a Tuesday night, and our news group wants to air something locally, or the social media folks want a clip, they can log into the storage and access pre-permissioned clips without having to duplicate and export media, or share them via some other means.”

After completing the first phase of the project—rolling out shared storage across the organization—WGBH turned its attention to implementing Interplay | Production for production asset management, enabling creative teams to use metadata to more effectively find and leverage content...[continue reading]