What Adobe Should Do With IRIDAS SpeedGrade

Prolost by Stu Maschwitz

Earlier this month Adobe announced the purchase of “certain assets” from a German company called IRIDAS, including their SpeedGrade software color correction system.

In many ways, this is a lot like Apple’s purchase of a small company called Silicon Color, announced in October of 2007. Like Silicon Color’s Final Touch, which became Apple Color, SpeedGrade is a powerful, but oddly clunky, standalone application that does nothing but GPU-accelerated color correction. As was the case with Final Touch, SpeedGrade is not among the most popular systems for professional film DI, but its featureset is comparable to those that are, such as Blackmagic Design’s DaVinci Resolve and Autodesk Lustre.

Apple never sold Color (once a $25,000 purchase) on its own, instead choosing to bundle it with Final Cut Studio. Similarly, Adobe seems to view IRIDAS’s color correction technology as a value-add to its existing suite of video products. From the blog of Adobe’s Todd Kopriva:

Not only have we listened to your requests for better, faster, and more powerful color grading and finishing tools—but we’ve also looked ahead to the future needs of professional video, including HDR (high dynamic range) and raw video workflows. read more...

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