What are the 7 Phases of Video Production?

If you are just starting out in video production you'll quickly realize that there are a zillion steps to take before you even get to filming. Here's a clear and simple guide to helping you parse all the moving pieces. Of course the best laid plans can change on a dime, but having a structure will save you time, money and help get you to your ultimate goal. From LinkedIn

Despite advances in video technology that has made the process democratic, it is still a major undertaking when you, or your team, decides to create a video. Even one that is five minutes, or less, can be a daunting process. However, you can reduce your stress by implementing the 7 Phases of Production.

It is a good idea to incorporate the 7 Phases of Production into your planning. Don't just dive in and go. Mistake. Using your employers, or personal, trusty handycam may not be the best choice. Or, it could be better than the bosses no-name hybrid android-iphone. In any case, follow the Seven (7) Phases of Production. This will save you a lot of time. You can also see where this system is similar to most operations in corporate, and industrial, environments.

The 7 Phases of Production.

Phase 1: Pre-Visualization. Basically, brainstorm. Use thought bubbles, outlines, Venn diagrams, whatever. Put it all on paper. Determine what the idea is. What are the outcomes? Who is the audience? Is there a beginning, middle, and end? Write, write, write. If you are a filmmaker and need ideas check out my book, Brain Dead, on Amazon. If you are in need of ideas for basic video projects see the end of this article. Hate using paper? Try Adobe Prelude.

Phase 2: Pre-Production. This is where you handle the logistics. What type of camera are you going to record with? What type of audio recording, lighting, and other equipment will you need? What locations are you going to use? Inside the office? Outside? Somewhere across town, or the nearest park? Any actors? Is there a narrator? What about props? What is the recording (shoot) schedule? Set your dates, times, locations, and make sure you have all release forms ready. Those would be music release, actor release, copyright clearances. You may not need any of those, but even a fellow employee that is chosen to narrate, or act, in the video, needs a release form fully completed. CYA!!! And you have to budget here. Actually way before, but this is a good spot. Above & Below-the-line budget. Your writing is a script, or some type of outline that guides you during the video recording happening in Phase 3. For large projects you need a Script, Shot List, and Storyboards. For beginners I always recommend Microsoft Word for your script, and Power Point to make your storyboard. Feeling adventurous? Use Celtx....read more