In short form, CineForm designs compressed Digital Intermediate workflows. In this case DI means that you convert camera footage - which does not have the characteristics to withstand a multi-generation post workflow - into a format that is designed for post. Our CineForm Intermediate, CineForm 444, and CineForm RAW formats are compressed (yes, through our codec) files that are designed to be indistinguishable from source files, yet hold up through a multi-gen post workflow. Not everybody needs CineForm, but if you're doing a lot of color correction, effects work, etc, in post, then you need a format that will hold up to the demands you're placing on your images.Our codec is our underlying technology, it doesn't represent the complete product. Our products include our codec, but also include image processing software for telecine removal, deinterlacing, spatial resampling, speed change (i.e. 25p to 24p conversion), image flip (for 35mm adapters), etc. We also allow you to convert most any source format into CineForm files. This allows using many different cameras in your shoot but using a single format for post. IIn general the product I've described in this paragraph is our "Neo" family. We also offer products optimized for Premiere that include our real-time processing engine that replaces the engine within Premiere. This will allow (machine dependent) 3 - 6 HD streams to play simultaneously on the timeline with no rendering, including color correction, transitions, titles, etc. You can see our quality analyses here: http://www.cineform.com/technology/quality.htm. BTW, our quality is high enough that we've now become both an in-camera acquisition format plus a digital cinema projection format. Circling back, our codec is our underlying technology, but it's all the software that goes around our codec that makes the product. Not everybody will choose to use CineForm. But if your workflow includes the following, CineForm can help:
- Heavy color correction or effects work in post (these push images a lot, exposing compression limitations of camera formats)
- Need for pre-processing of camera footage, including inverse telecine, deinterlacing, spatial resampling, image flip, speed change (such as 25p-to-24p), etc.
- Mixing of different camera formats. We solve this by converting virtually all formats to CineForm files.
- Need RGB or RGBA processing. CineForm offers the only practical RGB or RGBA compressed formats.
- Need cross-platform compatibility. Cineform files work both on Windows and MacOS.
- Need 10-bit processing. 10-bit (versus 8 bit) provides extra fidelity in post, especially when you're "pushing" your images a lot
- Higher-than-HD footage. We offer real-time, multi-stream workflows not only at HD, but at 2K and 4K also
- If you want extra performance out of your PC. The nature of our Wavelet compression allows many real-time streams on modern PCs.