Over the past two years we've seen a change in how video editing softwar gets sold to our customers. Adobe started the transition to the subscription model with Creative Cloud. Since then Avid has also offered subscritions, but unlink Adobe, Avid is giving their customers the choice to purchase or subscribe. One of the key advantages of the subscription model is that it allows the vendors to constantly offer new updates, features and performance, rather then having to wait for their annual dot release. The Videoguys sales techs are here to answer all your questions about buying or renting NLE softare. Videomaker by W.H. Bourne
To rent or not to rent? That is ultimately the question. With high-end editing software now available through affordable subscription services, it has many editors debating their software choices and licensing options. We'll examine the advantages and disadvantages of renting versus buying in the digital software production arena.