Where goes Final Cut Pro X and the other NLEs?

The present and future of post production business and technology by Philip Hodgetts

On the International Media User Group (IMUG) an email group, Eric Darling of eThree Media posed a common question, essentially betting against the success of Final Cut Pro X in the “post production industry”. Not surprisingly, I disagree. I believe that, ultimately, Final Cut Pro X is the fastest professional NLE and that will be the reason it eventually dominates.
Here’s Eric’s contention after the release of Final Cut Pro X 10.0.6 which started the conversation.

I’m going to leave the last paragraph untouched as it’s personal opinion that I don’t agree with but allow that it’s a position several have.

Let me address the direct question in the first paragraph:

But, is it true that over 50% of previous predominant FCP users are now predominantly FCPx users?

The simple answer to that question is “No, and no-one has ever claimed that. Not Apple, not me nor any other commentator I’ve read”. What Apple have claimed, and I have no reason to dispute, is that Final Cut Pro X has outsold the sales of Final Cut Pro 7, specifically version 7, and version 7 only. That’s entirely credible because not a huge percentage of the 2 million seats upgraded to Final Cut Pro 7. read more...


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