Why do production pressures favor Final Cut Pro X?

The present and future of post production business and technology by Philip Hodgetts

I was watching the highly recommended Editor’s Lounge series of videos from the Why we make the Edit night and naturally the discussion turned to the increasing pressure to get work done faster. Derek McCants noted that where once he would have three weeks to cut an allocated segment, the expectation was it would now be done in one week.

This led to the following exchange (transcribed pretty much verbatim) starting at 21’26 into Part 2's video:

BEE OTTINGER: I think time is – there’s just not as much time. That’s the bugaboo all of us have. It’s the Avid. The greatest thing in the world is the the Avid. I wouldn’t go back for anything, but it.. it… other people had more to say because it was easy to change. The ease of change you would think would make things more creative because you could try things and it isn’t that great.

DEREK MCCANTS (Editor Big Brother): I would agree.

BEE OTTINGER (Music Video): Time? read more...