Want to know why editors choose Avid Media Composer? Melissa Circe tells you here on part of a three blog series that discusses why editors choose Media Composer. Welcome to the second installation of Editors on Avid, a three-part blog series that explores why editors choose Media Composer to tell compelling stories. In this article, we’ll learn how Media Composer accelerates editing workflows for video professionals everywhere. Filmmakers are obsessed with workflow. And for good reason. From independent directors to full-scale production teams, editors need efficient workflows to create more content, faster. It saves the client time and money. It allows you to take on more projects. That’s why Media Composer is designed to make quick work of creative editorial—from ingest to export. Acceleration begins right from the camera. Media Composer features native support for most media formats, so whether it’s from an iPhone or a 4K camera, Panasonic AVC-LongG or Sony XAVC-I, you can start editing footage right away. Or simply transcode on ingest to Avid’s intermediate DNxHR or DNxHD codec, and work with gorgeous hi-res and HD content with ease. Any way you cut it, it’s the fastest way to work with footage from a variety of sources.
“What I like the most is transcoding at the front end, making the edit and final versions a breeze. I really like exporting a QT reference to Sorenson Squeeze for mp4 approvals or web masters is super fast… especially when working on a long form (project).” —Brian Fearon'Click here to read the full article on Avid Blogs