If you’re a well-known news or TV personality; a celebrity promoting your latest project; a touring author; the inventor of a cool new product; or a subject-matter expert lending your voice to current events or gift guides, you probably use satellite media tours (SMTs) to reach dozens of markets around the country at the same time. But what if you could take this a step further, and reach audiences of unlimited size around the world?
Now you can. Facebook Live and other streaming video platforms are an exciting avenue for engaging viewers and growing your brand like never before. With the Wowza ClearCaster™ appliance, you can add a live digital “stop” to the world’s largest online audiences when doing your SMT.
Engage More Viewers Faster With Facebook Live
When you’re promoting your product, giving expert guidance or building your brand, you need your segments broadcast over all possible channels, with as little friction as possible—not just to TV networks and affiliates, but also to online destinations.
Facebook Live offers unique opportunities for audience engagement that terrestrial channels simply can’t provide. It allows online viewers to submit questions, comments and reactions during a live stream, and for on-air hosts to respond in real time. This creates a compelling interactive experience that builds authenticity and trust among existing followers, while raising awareness with new ones. (Read more about the advantages of this exciting platform, and tips and tricks for using it, in the Wowza Ultimate Guide to Facebook Live Streaming.)
Until now, there hasn’t been an easy way to syndicate segments or broadcast bonus content to Facebook Live and other streaming platforms directly from the studio where you’re shooting your SMT. ClearCaster provides this and more, solving common problems with equipment, setup and integration and offering features for better connecting with followers and fans online....read more