YouTube Live: Ins and Outs
YouTube Live is a tricky medium to get into, but incredibly necessary at this time. With more people and companies looking to streaming, many are trying to learn the ins and outs of YouTube Live. Luckily, premiumbeat.com has you covered.
Premiumbeat.com posted a great article outlining the dos and don'ts of YouTube Live. In the article they created a four step checklist, as seen below.
What to Look for When Streaming Live:
- Make sure your Equipment is Up To Date
- Have your Concept and Thumbnail Prepared Beforehand
- Choose your Settings Correctly
- Have your Camera and Microphone Set Up
The video above is a great example of how to pick your webcam according to your live stream, but there's more to choosing your equipment. You want to have picked equipment that will best represent your stream, and be well versed in that equipment.
Always be sure to test your equipment in the environment it will be used in during your stream.
Concept and Thumbnail
Having a plan and concept ahead of time is incredibly important. Particularly in live streaming, your audience can tell if you do not have a plan- and it's uncomfortable.
Your presentation and reception will be better if you have a plan every time you get in front of your camera to create a live stream. And, it will help with your marketing images- particularly your thumbnail.
The thumbnail of your live stream is an important part of marketing that stream to your viewers. Having an engaging image and title ahead of time, that fits the theme of your stream is incredibly important to gaining traction.
The settings of your stream will make or break your YouTube broadcast. They should be picked based on a few factors including the processing power of your computer/equipment, and the speed of your internet connection. The better your speed and equipment quality, the better your stream will be.
Metadata is also important. Setting up your stream with a proper title and description will mean the video gets better engagement from your audience. It's also important to set your tags so your stream is searchable, and don't forget to distinguish if it is made for kids, or adult viewers.
Camera and Microphone Setup
We strongly suggest connecting an external camera and microphone to your stream. Of course, this means that you will need to specify the location of those external devices in your settings.
This could mean distinguishing the camera location directly in the YouTube Live Module, or within your production system.
Check out the full article from Premiumbeat.com HERE, to learn more.
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