NAB 2012 – Adobe launches CS6 Production Premium

HDVideoPro by Neil Matsumoto

Adobe launches CS6 Production Premium with a revamped UI, a faster and more efficient After Effects, and SpeedGrade – a professional color grading application

It goes without saying that the production industry has seen some significant changes in the past couple of years. Disruptive camera technology (RED ONE, Canon 5D Mark II, etc.) has created a new industry in which low-budget filmmakers can now compete with studios in delivering a professional looking film. The post-production industry is no different with off-the-shelf, all-in-one editing and finishing suites that have given editors, visual effects artists and colorists the ability to finish projects on laptops with affordable software packages costing in the thousands of dollars rather than the tens of thousands.

Last year at this time marked a major disruption in the post-production market. Apple released Final Cut Pro X for a low price point of $299 and the professional editing community was turned on its head. Not only did the program lack many professional features editors were accustomed to, they also couldn’t open up previous Final Cut Pro projects. In the past year Apple has quickly released numerous updates through their Mac App store to get its FCP X up to speed but the damage was done, enabling Adobe to increase their market share for CS5 and 5.5 Mac licenses up over 40%.

Another big reason why many indie filmmakers have made the switch over to Adobe was the DSLR effect. DSLRs like the Canon 5D Mark II created a new army of filmmakers who were eager to begin editing their footage. Since you weren’t able to work natively with the DSLR’s H.264 codec with Final Cut Pro 7 and earlier versions, Adobe quickly latched on to these new filmmakers because Premiere Pro was one of the first NLEs to enable this. For professionals, companies including the BBC, CBS Sports Network, CNN, Hearst, Media General and NRK started using the Creative Suite Production Premium for their file-based workflows. I recently had the opportunity to meet with Ellen Wixted, Sr. Project Manager, Adobe Systems, Al Mooney, Project Manger, Adobe Premiere Pro, and Steve Forde, Sr. Project Manager, Adobe After Effects to discuss the latest version of Creative Suite – CS6 Production Premium. read more...

Check out these items featured in this post and available now at Videoguys.com.
	Adobe CS6 Production Premium (BOX, WIN) $1,799.00			Adobe CS6 Production Premium Upgrade from CS5.5 Collection (LIC, ESD) $359.00			Adobe CS6 Production Premium Upgrade from CS5 (LIC, ESD) $699.00