Pre NAB 2013 – Adobe Wows With New Features

HDVideoPro by Neil Matsumoto

Pre NAB 2013 – Adobe Wows With New Features In Premiere Pro, After Effects, SpeedGrade And More. Plus, The Ability To Collaborate “Anywhere”. Adobe will showcase new software and video technology that is transforming the way broadcasters, filmmakers and video professionals create and deliver high-quality productions across multiple screens.

I recently attended an Adobe press event at their headquarters in San Jose to preview some of their pro video tools. Adobe experts gave us working demos of Premiere Pro, After Effects, SpeedGrade, Audition, Prelude, Story, and showcased their brand new platform, Adobe Anywhere.

For the past several years, Adobe has been hitting it out of the park with their Creative Suite, especially since the release of Apple’s Final Cut Pro X. And since they released their Creative Cloud in the past year, professional editors in droves have been making the switch, which has given Adobe more marketshare in the competitive NLE marketplace.

By the way, Adobe just announced they are offering Creative Cloud memberships for only $29.99/month for the first year, which is 40% off the regular price of a membership. Perhaps the biggest benefit of being a Creative Cloud subscriber is you get access to the latest upgrades and features of the suite as soon as they are released – at no additional cost.

The New Premiere Pro

As you all know, there really isn’t one single way to edit and with the new version of Premiere Pro (not sure if they are using 6.5, 7, or getting rid of numbers altogether), Adobe is introducing new features that will enable editors to work the way they feel most comfortable. read more...