Ain’t Nothing Like It In the World

Larry's Blog by Larry Jordan

Apple released Final Cut Pro X this morning at 5:30 AM LA time. You can read Apple’s announcement here — http://www.apple.com/pr/library/2011/06/21fcp.html

You can visit Apple’s new webpage here: http://www.apple.com/finalcutpro/

In three words – speed, power, cutting-edge.

The first time I saw Final Cut Pro X, back in February, this quote from the title of Stephen Ambrose’s book on the transcontinental railroad flashed into my head.

Just as the transcontinental railroad permanently changed 19th century America – in a wide variety of ways – Final Cut Pro X has the same capability.

During the last several months, I’ve had extensive discussions with engineers and product managers at Apple, read virtually all the Help files and, more recently, been running the software itself.

I’m knee-deep in a long newsletter which will provide a lot more detail when it comes out next week (subscribe for your FREE issue here: larryjordan.biz/newsletter), so here, in this blog, I just want to provide a bigger picture approach. read more...