Apple’s Final Cut Is Dead. Long Live Final Cut.

NY times by David Pogue

Apple’s Final Cut Pro is the leading video-editing program. It’s a $1,000 professional app. It was used to make “The Social Network,” “True Grit,” “Eat Pray Love” and thousands of student movies, independent films and TV shows. According to the research firm SCRI, it has 54 percent of the video-editing market, far more than its rivals from Adobe and Avid.

Did I use the present tense? Sorry about that. Final Cut was the industry leader. It did cost $1,000. But that’s all over now.

On Tuesday, Apple pulled a typical Apple move: it killed off the two-year-old Final Cut 7 at the peak of its popularity.

In its place, Apple now offers something called Final Cut Pro X (pronounced “10”). But don’t be misled by the name. It’s a new program, written from scratch. Apple says a fresh start was required to accommodate huge changes in the technological landscape.

Apple veterans may, at this point, be feeling some creepy déjà vu. You’ve seen this movie before. Didn’t Apple kill off iMovie, too, in 2008, and replace it with an all-new, less capable version that lacked dozens of important features? It took three years of upgrades before the new iMovie finally surpassed its predecessor in features and coherence.

Some professional editors are already insisting that Apple has made exactly the same mistake with Final Cut X; they pointed out various flaws with the program after an earlier version of this column was posted online on Wednesday. They say the new program is missing high-end features like the ability to edit multiple camera angles, to export to tape, to burn anything more than rudimentary DVDs and to work with EDL, XML and OMF files (used to exchange projects with other programs). You can use a second computer monitor, but you need new TV-output drivers to attach an external video monitor. You can’t change the settings of your exported QuickTime movies without the $50 Compressor program. read more...

AdobeAppleAvidFcpFcpx

Leave a comment

All comments are moderated before being published