Avid Insight: Top 3 Trends Driving Collaborative Workflow Efficiency

Dave Colantuoni recently wrote an article for Post Magazine discussing the trends of driving workflow efficiency. He talks about three trends he sees influencing content creation and production that will continue in 2023.

Redesigning production workflows to maximize efficiency 

It is increasingly important for production teams to be able to operate efficiently and effectively in order to meet the demands of today's fast-paced media industry. Service providers and solution providers are playing a key role in this by implementing new technologies and solutions that can help streamline the production process.

The use of cloud storage, machine learning, and artificial intelligence is one way that service providers are introducing efficiencies into the production pipeline. By leveraging these technologies, production teams can conduct multi-copy archival reviews and approvals on-set, or perform dubbing and captioning earlier in the workflow, saving time and improving the overall speed of production.

Many production teams still rely on on-premises storage for their content, but there is also a growing trend towards hybrid workflows that combine on-premises storage with cloud-based solutions. This allows production teams to take advantage of the benefits of both approaches, such as the accessibility and scalability of the cloud, while also being able to store and manage sensitive data on-premises.

Overall, it's clear that the adoption of new technologies and the development of efficient workflows will continue to be an important part of the media production industry as it strives to meet the evolving needs of its customers

Leveraging cloud collaboration to expand and promote talent 

Finding good talent in the media and entertainment industry can be challenging, and production teams are looking for ways to make the most of their resources. Leveraging technology, such as machine learning (ML) tools, can help to streamline production workflows and make menial tasks more efficient, freeing up time for more creative work.

Another trend in the industry is the growing use of distributed teams, which rely on cloud-based tools to collaborate and work on content remotely. In order to support these teams, solution providers are focused on creating faster toolsets and, in some cases, consolidating products or solutions to simplify the user experience.

Overall, the use of technology and the development of efficient workflows will continue to be important for production teams as they strive to meet the demands of the fast-paced media industry. By leveraging tools and solutions that streamline their workflows and make the most of their resources, they can focus on creating high-quality content that meets the needs of their customers.

Cutting production cost through cloud-based workflows 

Production teams often face budget constraints when it comes to producing content, and many are turning to the cloud as a way to uncover more efficient workflows. While cost savings are important, it's also important to maintain the quality of the content being produced, as this defines the value of the production.

One way that production teams can do this is by leveraging the cloud to access a broader range of talent located anywhere, while still maintaining workflows and producing high-quality content. Subscription-based models are also growing in popularity, as they allow production teams to pay only for the cloud services they use when they need them, and easily scale up or down according to demand. This provides financial flexibility and operational agility, which can be especially valuable in today's rapidly changing media marketplace.

Overall, the use of the cloud and subscription-based models can help production teams to operate more efficiently and effectively, while still maintaining the high standards of quality that are essential to the success of their projects.

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