AVID IS STILL KING, AND ITS USERS NEED TO TAKE A LAXATIVE

The PowerEdit.com by Jeff Bartsch

Recently, I saw an article posted on how a news station in Detroit is using Final Cut Pro X as its house editing system. A proponent commented about some of FCPX’s genuinely professional features that supported that shift, and a long-time Avid user commented underneath:

“Sounds like more bad FCP ideas like drag & drop mousey smart tool BS. Enough with the geeks reinventing the wheel. Editing is old school. Bins, Source Side, Record Side, in + out = Cut. Please stop trying to teach us old dogs new tricks. The kids can be happy with their advanced iMovie, leave us pros be.”

Yep, full-on Avid snobbery.

Cue the FCPX evangelists: See? What did we tell you?!? SEE HOW LAME AND STUPID AVID SNOBS ARE??? SEE??!??!?

Well, there’s a reason that the stereotype of the “Avid Snob” is so long lasting – because it’s so often completely true. Avid snobs are so often convinced of Avid being the only way… because they can’t stand the thought of learning new tools. And changing the way they do things, God forbid. (Full disclosure: while I do have an ancient version of FCP on my laptop, I cut on Avid for virtually anything I’m paid to edit.) read more...

Videoguys' Guide to Avid Media Composer | Software

Avid has now released the latest version (MC 8.0) in all the new licensing options. The key differentiators between the various flavors of licensing is the included 3rd party and Avid software.

New Avid editors have two choices on how they can purchase Media Composer. You can still own the software by purchasing a perpetual license at $1,250. This higher price includes you first year annual support contract as well. So if you purchase today, you would be eligible for any and all upgrades released for the next 12 months.

The new Avid Subscription plan is a fantastic value. For $569 you don't just get Avid Media Composer, you also get the Symphony option! The 3rd party software is much better as well. You also get a year of Avid support which entitles you to all upgrades and updates.

Finally, Avid has announced a new Floating License plan. You can purchase these as a pack of 20 or 50 licenses. Each pack also includes floating license server software which allows you to manage and deploy your seats as you wish. With a floating license server you can install Avid on as many machines as you like throughout your organization.