Avid and HBO recently announced that they have worked together to redefine HBO's promotional content finishing workflows.
HBO will be including unlimited on demand licenses for Avid Media Composer for it's engineering group to scale editing resources up and down at the drop of a hat. HBO's Media Composer deployment is also integrated with Avid NEXIS storage solutions.
“Our production engineering group supports hundreds of clients who create promotions and packages to drive the success of HBO’s growing offerings, so we’ve established an efficient, on-demand resource that corresponds to the elastic needs of the operation. As needed, we can spin up our Media Composer seats and have hundreds of editors working on promotional pieces for all HBO distribution outlets. When that push is over, we can immediately spool down our excess systems.”
Stefan Petrat, Senior Vice President of Media Technology at HBO.