Avid's "New Thinking"

DMN Interview: By Kevin McAuliffe
Kirk ArnoldAvid's Kirk Arnold speaks on Avid's new solutions
With the recent release of Media Composer 3.0, new hardware configurations, a price cut on both hardware and software, and its "New Thinking" philosophy, Avid is turning a lot of heads in the post production industry. DMN contributing editor Kevin McAuliffe had the chance to ask Kirk Arnold, Executive Vice President of Customer Operations at Avid Technology about some of these bold steps.

DMN: Tell me a little about Avid's "New Thinking" philosophy.
Kirk Arnold: Avid's "New Thinking" philosophy, at the core, is about transforming the company to focus more directly on the needs of our customers. "New Thinking" was built on the following four principles: increasing the value of Avid's products, workflows, and services; advancing technical and customer support programs; investing in the community of media professionals; and fostering an open, two-way dialogue with customers. It's not a campaign designed to run for just three or six months, it's something we are continually driving toward as a company, in everything we do. The transformation has been underway for the past four months and we've received a lot of positive feedback from our customers and the industry at-large. Read More

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