DV (Almost) Live From the NAB Show Blog — April 22-23 Updates Wrap Up

Part 3: April 22-23 Updates Wrap Up

The DV team, including editor David E. Williams, technical editor Jay Holben, and contributing editors Oliver Peters, Ned Soltz and Iain Stasukevich, will make regular blog reports from the NAB Show from April 18-24, highlighting new tools and technology and events of interest to the DV readership.

Avid's New Branding

By Oliver Peters

Avid-New Logo

Avid made its official return to the NAB, sporting a new corporate makeover. They picked up an anchor slot at the entrance to the South Hall, Upper Level, so attendees have been immediately greeted with a brand spanking new corporate logo. It might be vaguely reminiscent of Avid’s original purple triangle logo to some, but the new, icon-based design spells out A-V-I-D once you look more closely. The shapes of the letters are common keyboard command symbols used in both the audio and video products and is intended to convey that the five major divisions are now part of a single, unified company. read more...

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