How they made the Old Spice Super Bowl commercial

A nice lesson about a great spot

If you watched the Super Bowl just a couple of weeks ago then you probably say the Old Spice The Man Your Man Could Smell Like spot. If you didn’t see it it’s embeded above. IMHO it was one of the most clever ads of the night. It looked practical like it was done in camera with the exception of a couple of elements that had to have been cgi. The creators of the spot were recently interviewed by Leo Laporte on TWIT where they discussed the creation of the stop. It’s very clever how they pulled it off.

The video is after the jump. It’s just under 20 minutes long. Watch the video here