Larry Jordan Tells Us What it Sounded Like to Hear 1,700 Jaws Dropping

Larry Jordan is a producer, director, editor, consultant and Apple-Certified trainer with over 25 years video production and post-production experience. It's no surprise that he had a front row seat at last night's SuperMeet to witness Apple's introduction of Final Cut Pro X - a new $299 App! I've enjoyed reading Larry's post on the event and highly recommend it to anyione editing on a Mac.

The new Final Cut Pro is a bold move – a totally redesigned interface, 64-bit memory addressing, multi-processor support, tight integration of metadata in the project file with metadata stored in the clip not just in the project, heavy use of automation to simplify tedious tasks, and a rethinking of the entire concept of what it means to edit.

I can’t think of any other company that could so totally redefine what a non-linear video editor is than Apple. Since the release of Final Cut Pro 1, each version of FCP has contained incremental improvements. This is a complete restatement at every possible level.

As Phil Schiller, senior VP for world-wide marketing for Apple told me after the presentation, “This is a total rethinking of how we tell stories visually.”

Love it or hate it, our editing life won’t be the same again.

Oh, and did I mention — it has a ship date of June, with a suggested retail price of $299, and will be sold through the App Store (more on that in a bit).

Click here to continue reading Larry's full post


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