This past February Avid presented at the HPA Tech retreat. They spoke about Avid Everywhere cloud based NLE and Audio workflows. Avid Cloud Collaboration for ProTools will be included in the next release and it blew the crowd away. ProTools users and musicians of every level, from professional musician's to garage bands, from DJs to record companies will be able to remotely collaborate from anywhere in the world via the cloud. We can't wait to see it happen for Media Composer in the not so distant future!

Avid Blogs by Rashid Desai

How Avid is Advancing Key Industry Trends Highlighted at the HPA Tech Retreat 2016

It’s not often that I have the opportunity to join all of the “who’s who” of technologists in the post production world in one location, especially those ingrained in Hollywood’s post environment, so attending and presenting at this year’s HPA Tech Retreat was a notable experience.

I stopped by the HPA Tech Retreat, February 15 – 19 in Indian Wells, Calif., to present at the “Your Guide to Next Gen Cloud Workflows” panel discussion with fellow industry thought leaders. While there, I quickly learned why the HPA Retreat is a major draw to many in the industry.

It’s apparent to everyone who attends that the retreat provides the perfect backdrop to discuss the major trends in the industry, innovations on the horizon, and where the industry is headed in the years ahead. Much of this content was covered in the panel discussions and witnessed in the innovation zone, where individuals and companies shared new and innovative technologies, including Avid. This year, a major draw to our stand at the innovation zone was the demo of cloud collaboration for Pro Tools, a major player in enabling artists and musicians to collaborate from wherever they are via cloud workflows.

A dominant theme throughout the retreat was “what role do we all play, as technologists and the makers of technology, in advancing the industry forward.” During my panel discussion, I had the opportunity to address Avid’s position on this theme in relation to next generation cloud workflows and the tools Avid is creating to enable practical production work both on premise via and in the cloud. read more...