To economize your video production, you'll need a well-thought-out AND mapped-out project that conveys a straightforward, clear point of view. Read the article below for valuable tips.
Dispelling The Myth: Video is Hard, Video is Expensive
NewTek by Steve Hullfish
For many companies without internal video departments, video can be seen as expensive and difficult. Producing a video should never be difficult and it can be quite inexpensive.
First, let’s discuss the difficulty of producing a video. If you use an in-house video production department or an outside vendor, their job should be making the process as painless as possible. If this is not your experience, then the wrong people are working on your videos.
If you’re trying to make videos yourself, without the benefit of years of film school, video can still be easy. There are a few key concepts to the process whether you’re going it alone or working with a video producer. If you’re working with a good outside producer you shouldn’t have to think about any of these things, because they should all be handled for you by any competent professional producer.