RED Looking to Revolutionize 3D VR

Innovators of the RED digital camera have dreamed up a way to make 3D and virtual reality content more accessible. Find out about the new Hydrogen One android smartphone that promises to deliver holographic content from RED's own channels of content and from RED users... RED released an augmented reality/virtual reality smartphone on Thursday July 6. According to Jannard, the phone can easily transition from traditional 2-dimensional content to holographic media, 3-dimensional content or interactive games — without the need for any glasses or headsets. Called Hydrogen One, the Android OS smartphone is being touted by RED as “the world’s first holographic media machine” due to its “additional features that shatter the mold of conventional thinking.”

“I never believed that AR and VR would be successful as long as you needed a pair of glasses or a headset to view content. No one wants to drag around another piece of gear that has to be charged every day,” Jannard told FORBES. “Hydrogen opens the door to AR and VR with the one product that you carry with you all the time. We just added holography and stereo 3D for good measure.”

Jannard, RED’s chairman, says the smartphone took more than three years to develop. For now, its holographic content will come from RED’s own channel of movies, documentaries and games. A user can also upload their own content. On the music side, there is a proprietary algorithm that translates stereo sound into expansive multi-dimensional audio. “The difference this makes would be enough to justify the entire system,” said Jannard in a statement. (Today, FORBES estimates Jannard is worth $4.3 billion.) Hydrogen One is also going to anchor a new technology system that will include attachments for shooting higher quality motion and still images as well as holographic images that RED will eventually launch, according to RED’s release...[continue reading]