Sampling Technology: Examining Noteworthy Innovations in Production & Post

Light Iron was started in 2009 by brothers Michael and Peter Cioni, who recognized the changing landscape of post production services. Along with founder Katie Fellion, the Cioni brothers developed a business model that catered to those who utilized progressive filmmaking techniques: instead of obligating clients to rely exclusively on a brick-and-mortar facility, the founders encouraged clients to internalize services, only employing Light Iron for the most advanced steps of the post production process. The founders ignored the "one stop shop" mentality, focusing on core competencies while leveraging qualified third parties to provide ancillary services. Light Iron's first facility opened in August 2009, which was co-located with Alternative Rentals, a digital cinema rental company in Culver City, California. While in this facility, the Light Iron team completed numerous digital intermediate, dailies, OUTPOST, and finishing services for both independent and studio projects. The team grew to include full time finishing editors, colorists, assistant operators, and engineers. In August 2010, the company broke ground on its De Longpre facility in Hollywood. The floorplan was designed around the founders' business model: showcasing three digital intermediate theaters of varying sizes, two multi-purpose edit suites, the OUTPOST training center, and contemporary client service areas. Main construction was completed in six months, and the team transitioned to this facility in February, 2011. After considerable growth, Light Iron expanded its footprint with a second Hollywood facility in August 2012. The Cole facility now houses all of Light Iron's OUTPOST mobile post production business, including training at OUTPOST University and services for the OUTPOST Enterprise membership program. In January 2013, Light Iron announced further expansion when it acquired the post operations of OFFHOLLYWOOD in New York City. CEO Michael Cioni now leads the company from its new Manhattan location on Broadway. VP Katie Fellion oversees both Los Angeles facilities. The Light Iron team is encouraged by its achievements and looks forward to redefining post production workflow for digital cinema throughout the U.S. and abroad.