How does filmmaker Cory Popp manage and secure his footage so it can “live forever?” Go behind the scenes with Popp in our video above to find out what steps are most important to him and why tools like his LaCie 6big RAID are invaluable.
With a great deal of success in the industry and a steady flow of projects always underway, Popp talks a bit about why he became a director, cinematographer and camera operator, and why he’s still passionate about it.
“I love telling stories,” he says. “I love capturing moments. I love beautiful images. Filmmaking combines all of those things together and allows me to do this passion.”
Popp shoots music videos, documentaries, television and commercials for record labels like Atlantic, Scion A/V and De Stijl; networks like HBO, Discovery, Travel Channel, National Geographic, TLC, MTV, Animal Planet, Fox Sports and PBS; and companies like Samsung, Vans, Finish Line, Reebok, Discover and Sargento.
His first feature film, Ellie Lumme, premiered at New York’s BAMcinemaFest in 2014 and went on to play Cucaloris, Unknown Pleasures and BFI London.
Popp’s passion for the work means he’s lining up projects and accepting assignments all the time.
“If I’m home for more than a week I start to get really antsy — I just need to get back out and shoot and work.”
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He says because he’s in the field a lot, he needs all his tools to be carefully selected, in place and ready to go.
“Within a given month I’ll go on 15 different shoots and I’ll use maybe seven different cameras on all those 15 different shoots. But I use the same hard drives every single time,” he says, pointing to a stack of LaCie Rugged drives.
“When it comes to this industry, time is money — so it’s super important to have reliability where you put your footage because you never want to have to go back out and shoot something over.”
The cinematographer’s craft is the complex art and science of using a motion picture camera to create the visual aesthetic that defines a film. It requires plenty of technical expertise, an eye for detail, knowledge of composition, lighting, color, and motion, a strong ability to relate with onscreen talent, and a quick inventive mind in the moment. And once having brought all those skills and talent to bear on the shoot, on set, on location — it’s those moments that cannot be replaced … it’s the end result of the cinematographer’s art that must be safeguarded.
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