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Streaming Media Guide: How to Stream to Facebook Live
Another highly useful tutorial from Jan Ozer for those of you looking to perfect your live streaming adventures on Facebook Live. For the best results, you'll need Telestream Wirecast streaming software. It's available in Studio or Pro form. Get the details here.
From StreamingMedia
by Jan Ozer
Anyone can broadcast live on Facebook, but if you want to deliver live video from via a computer with streaming or encoding software, read on.
With 1.65 billion monthly active users, Facebook is the largest social network in the world. It's no surprise that when the company introduced live streaming, the online video industry took notice. "If Facebook introduces a new technology," said AOL Alpha GM and product director Drew Lesicko at Streaming Media East 2016, “we stop on a dime and rethink what we're doing.” If you haven't already begun streaming to Facebook Live, chances are good you're looking to get started.
Facebook Live is a free live streaming service that lets you share your live events—personal or professional—right where they'll have the most impact. The pieces are all in place, and the service functions very well. In some scenarios, operation is straightforward. For example, if you want to publish to a Page (as compared with a Profile, Event, or Group), it should be simple to do so from your mobile device or computer. You should also be able to monitor the event and check analytics (and Boost the event) once it is complete.
But if you want to publish to a Profile, Group, or Event, you may not be able to monitor the event when you're live. As of mid-August, I can't figure out how to access analytics when I publish that way. I'm sure this will get sorted out over the next few months, but if you're stepping outside the box in these early days, you may become frustrated.
To minimize this frustration, you should identify two key data points when planning your event: where you want to broadcast from and where you want to broadcast to. The two origination options are your mobile device and computer, though it won't be long before cameras can broadcast directly to Facebook Live. Destination points can include your Profile, any Page you own, any Groups that you belong to that enable live broadcasts, and most Event pages. Once you have that information, you're ready to start streaming. Let's begin with some Facebook Live basics.
Anyone can broadcast live on Facebook, but if you want to deliver live video from via a computer with streaming or encoding software, read on.
With 1.65 billion monthly active users, Facebook is the largest social network in the world. It's no surprise that when the company introduced live streaming, the online video industry took notice. "If Facebook introduces a new technology," said AOL Alpha GM and product director Drew Lesicko at Streaming Media East 2016, “we stop on a dime and rethink what we're doing.” If you haven't already begun streaming to Facebook Live, chances are good you're looking to get started.
Facebook Live is a free live streaming service that lets you share your live events—personal or professional—right where they'll have the most impact. The pieces are all in place, and the service functions very well. In some scenarios, operation is straightforward. For example, if you want to publish to a Page (as compared with a Profile, Event, or Group), it should be simple to do so from your mobile device or computer. You should also be able to monitor the event and check analytics (and Boost the event) once it is complete.
But if you want to publish to a Profile, Group, or Event, you may not be able to monitor the event when you're live. As of mid-August, I can't figure out how to access analytics when I publish that way. I'm sure this will get sorted out over the next few months, but if you're stepping outside the box in these early days, you may become frustrated.
To minimize this frustration, you should identify two key data points when planning your event: where you want to broadcast from and where you want to broadcast to. The two origination options are your mobile device and computer, though it won't be long before cameras can broadcast directly to Facebook Live. Destination points can include your Profile, any Page you own, any Groups that you belong to that enable live broadcasts, and most Event pages. Once you have that information, you're ready to start streaming. Let's begin with some Facebook Live basics.
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