The Ground Shifts

Splice Here

As we move into NAB time (the show starts Saturday), it seems to me that the Apple/Avid competitive landscape has shifted significantly. Final Cut hasn’t delivered a major upgrade in two years and won’t have a booth in Vegas. But Avid has been busy modernizing their feature set and doing serious work on reliability and performance. Two years ago Final Cut seemed almost unbeatable, and many people were predicting the end of Avid. Today, things look a bit more balanced. I participated in John Flowers’ “That Post Show” podcast recently and the consensus of the participants was that Media Composer’s new “Advanced Media Architecture” (AMA) is a big win for Avid. (The show isn’t online yet. I’ll post a link here when it is.) read more...