Another NAB, another shake-up. The trends of cheaper and more collaborative technology were taken to new heights at this year’s show. I know we always come away from these events saying things like, ‘there’s never been a better time to be a content creator’.
This time we mean it.
Manufacturers of high end post tools continue to put out versions for mid-level and indie content creators. It’s gratifying for guys like me but also a little worrisome. It indicates that vendors are still being battered by a down market and the growing disruption of consumer tools being used in the professional space. They’re fighting back with aggressive measures that have me wondering about the health of their profit margins and reserves. Of course, only having to spend $1000 on a Davinci Resolve instead of $100,000 helps my margins and reserves.
But it doesn’t take a crystal ball to see that post-production will have continued challenges ahead. Outsourcing, the ever-increasing format fragmentation, pro videotape shortages, slow 3D adoption – there’s no shortage of reasons to be concerned . That said, if you can tame these new tools presented at NAB you can create content at a quality and efficiency level that would’ve been unthinkable even a year ago. read more...