Alex4D by Alex Gollner
In April 2011 Apple surprised the world of post production when they showed a sneak peek of Final Cut Pro X at the NAB Supermeet. It was obvious that the next version of Final Cut Pro after version 7 was going to be a completely rewritten application – thowing out all previous code and many of the concepts that had worked well for Apple over the previous 12 years.
When Final Cut Pro X was launched in June 2011, there were many shocks in store which included an inability to open previous projects, no tracks, many missing features, strange colour correction tools, no ‘source monitor’ and hardly any connectivity with other post apps. After looking at screenshots – which seemed to show much less complexity in the UI, much less congurability and clips that looked like friendly rounded corner tiles – many people dubbed Final Cut Pro X as iMovie Pro.
Although Final Cut was launched with updates for Motion and Compressor, many pros were left in limbo when it came to how to interpret what this change in direction meant.
Was Apple still interested in people using their software to produce broadcast TV and feature films? Had they conceded that market to Avid and Adobe? Did it show that Apple was going to be happy with prosumers. The huge market of talented people with small businesses who sometime might need a very easy to use but capable video editing software, but not for those that support themselves primarily by editing videos, TV shows and feature films. read more...