- What's Included
- Demo Videos
Whether the audience is internal or external — and frequently it is both — video helps organizations fulfill their mission by communicating at a level that is more impactful than written or spoken words alone. Regardless of whether video is used for marketing or training, Image Magnification on a LED wall or streamed over social media, video is the most efficient way to increase audience engagement and retention while sharing multiple levels of information. Viewers retain 95% of a message they watch in a video compared to 10% when reading it in text.
For maximum impact, stories told through video must project an authentic version of the storyteller and the organization they represent. Authenticity can come in many forms, but one of the most powerful is to share live content. Recent studies found that 79% of respondents felt live video provided a more authentic interaction. Audiences spend 3x as much time watching livestream videos and comment 10x more during the broadcast compared to a pre-recorded video upload. Although audiences will tolerate an occasional mistake in a live event, for trust to develop it also important to demonstrate competency. The quality of the media production is an important aspect of demonstrating that competency. So audiences concentrate on the message rather than the method of the content, the technology used to produce and deliver the communication must be invisible to the audience. That requires technology that is both highly performant and simple to operate.
Grass Valley is the largest provider of video production and distribution equipment to the professional broadcast industry. Its equipment can be found in every major television network, and production truck in the world. With the introduction of Live Production Packs, those same quality standards and established user workflows are available to many other creative teams.
Freelance operators familiar with Grass Valley equipment are easy to find. Novice operators can use a simple tablet interface for preset system-wide actions or quickly learn to operate the systems with the same workflows that are used across the entire broadcast industry.
Partner for the Long Term
One of the hallmarks of Grass Valley’s industry leadership is its commitment to customers. Operators today appreciate the fact that Grass Valley technology allowed them to quickly pivot to remote production, without requiring system overhauls. Looking to the future, many also appreciate that the equipment they own today has a clear path to 4K UHD and HDR production formats. Grass Valley’s Live Production Packs provide professional, effective, easy-to-operate video communication technology in entry-level systems that bring Grass Valley’s technology leadership and customer commitment to a wide range of new applications.
LDX 82 ELITE
HDR-capable Advanced Imaging Camera Platform.
LDX 82 Elite is the ultimate workhorse for live HD production — from live sports to scripted productions. LDX 82 Elite can switch between 1080i, 720p and 1080PsF, and features PowerCurves for shooting under challenging conditions, and Color Protect to help correct lighting issues. This includes extended color gamut supporting ITU-R BT.2020. With the LDX 82 Elite, you can upgrade, when needed, to the LDX 82 WorldCam adding 3G production formats for acquisition. XDR — Extended Dynamic Range — operation (HDR with full 15 F-stops or >800% of regular cameras) is available for all 50/59.94 Hz formats offering a new level of viewer experience.
KULA 2 M/E PRODUCTION SWITCHER
2 M/E 24 & 16 Crosspoint Panels, 2 RU Frame — Switchable to 1 M/E 4K UHD.
The Kula 2 M/E (1 M/E / program / preview) production switcher (switchable to 1 M/E 4K UHD) comes with 36 inputs, 12 assignable outputs and 6 bidirectional I/Os. It provides 32 total M/E key layers and 10 channels of Clipstore output.
Instant, Intuitive Solutions for Slow-Motion and Instant Replay.
LiveTouch is a scalable replay system that makes highlights and instant replay workflows fast and effortless. LiveTouch's support of HDR and 4K UHD slow-motion replay along with full super slow-motion support up to 8x make it ideal for pairing with the high-end capabilities of Grass Valley LDX cameras in remote or at-home productions.
Seamless integration with the LiveTouch craft editor instantly transforms any playlist or highlights into an edit project. Access advanced effects, color profiles and audio tools from any LiveTouch workstation on the network.
3x LDX 82 Elite cameras
1x Kula 2 M/E Production Switcher
RT Software Swift Graphics package. 12-month subscription
LiveTouch Replay System
Note: all cameras include fiber adapter, tripod adapter plate, OCP, PSU and XCU